Leverage one of the most distinguished advertising possibilities created by Google.
Pay per Click Advertising interests businesses that wish to dominate search engine results for particular keywords. Businesses get distinguished presence on search engines and search networks, and increased chances of relevant traffic making the PPC concept more luring. However, running a successful PPC campaign is not easy. It requires relevant expertise, experience, marketing insights and a lot of time. Praxcode with its seasoned market and advertising experts help small, medium and large businesses in making the most of their PPC investment.
After gathering the relevant data about your website, competitor's site and the potential visitors, we design strategy to improve your search engine rankings on the finalized keywords and keep it up on the 1st page above your competitors in a specified timescale.
Around 2/3rd of the traffic on search engines will click on paid ads for high commercial intent searches. We assure you enough traffic through your AdWords account, but to get a better conversion rate, you need to best utilize the traffic being generated.
We offer a range of extended optional services that will help you convert your visitors to customers.
A paid ad can only get you traffic, but your website has to then take over and convert them to customers. If you want your AdWords account to perform well and your keywords to have a high quality score, you need to have optimized landing pages. Your landing pages should be optimized for relevant keywords and the conversion path should also be well defined.
Our conversion experts can help you build multiple landing pages and test which one works best for you. This will help you find the most converting copy, call to actions and conversion forms. Conversion Rate Optimization service has a direct impact on your PPC results, so be proactive to choose the best page for your campaigns.
81% of the conversions triggered by mobile searches occur within 5 hours. With the introduction of Enhanced Campaigns, it is easier to manage ads for mobile devices. Still you need to have separate ads and a different bidding strategy and maybe dedicated, mobile friendly landing pages to target these visitors. Mobile advertising has the capability of generating 25% more ads and 100% more conversions. Don't let your mobile visits go waste. Optimize your mobile landing page experience with praxcode's . Mobile Website Design Service or opt for a Responsive Website Design to cater to all users.
Retargeting (also known as remarketing) helps you track bounced visitors after they exit your website. This is a cookie based technology that helps you target those visitors who are familiar with your business and have shown prior interest. It could be in the form of search retargeting or email retargeting. Effective retargeting can boost conversion by at least 37% if the right message is communicated to the prospective buyers at every step and by using the right tools.
PLAs are reported to have a 24% higher click through rate than text ads on search engines, especially for ecommerce websites. They have high visibility and allow easy price comparison, thus being a big hit with the customers. They can also generate a lot of irrelevant traffic by being displayed for irrelevant searches, so need special expertise and strict monitoring.
Praxcode can also help you advertise on social media networks like Facebook, LinkedIn, etc, to strictly target your desired customer base. This will help you easily generate traffic for your website.
What cannot be measured is almost impossible to manage. After spending your resources on PPC campaigns, you should have a clear idea about the returns. We can help you keep track of cost per acquisition, and ways to track your visitors, especially repeat visitors, which will not be directly reflected in your AdWords account.